Smarter Clicks™ | Lead Generation Experts

There are more than 3 billion people online, and tapping just a fraction of this incredibly huge and active market could set your business up for continuous profit. The key to success is to drive a constant flow of highly targeted traffic that converts into valuable leads, subscribers or sales into your web landing pages or sales pages. This is where effective lead generation techniques come into play.

Smarter PPC Clicks is committed to helping you get the most from your online marketing campaigns using lead generation service techniques that are specifically tested and proven to deliver the right kind of results you need. The intent is to drive not only a steady flow of traffic to your websites, blogs, landing pages or sales pages, but to attract highly targeted audiences that have the most likelihood on converting into customers, and helping you reach your ultimate goal of increasing sales revenue.

Lead generation services deliver maximum results so you can get the most out of your digital marketing efforts, while minimising the cost of paid advertising, and to achieve the ultimate goal for all your online marketing efforts – to generate ongoing sales.

In a highly competitive digital marketing arena, it pays to make use of effective lead generation techniques that are proven to work in a multi-channel and multi-platform online environment
Effective lead generation services not only increases your sales volume, but also improves your overall branding and online reputation.

Direct Prospects to a purpose built Landing Page – Not Your Home Page. One of the biggest mistakes digital marketers make in their PPC advertising campaigns is to link their ads to their main home page of their website. If you want to get the most from your PPC ads and generate valuable leads that may spell the success of your business, then you should direct your prospects to a well designed landing page instead. Although your home page may tell the most comprehensive information about your brand, product or service, landing pages were specifically designed to generate a direct action from a website visitor that will convert them either as a business lead or a paying customer. The key here is to go direct to the point and focus everything there is in your landing pages with one end goal in mind – lead generation.
Your Content/Advert Should Match Your PPC Advertisement. Online users who clicked or responded to your PPC advertising did so because they wanted more information about a specific product or a service your ad was talking about. They would expect that the landing page they will eventually be brought to after clicking on your ads will provide them with the answers they need. It your ad focused on a certain keyword or topic, it should be expected that your landing should provide additional information about that particular keyword or topic. Don’t let your landing page visitors wonder if they have arrived at the right web page or not. They would expect something more about the keyword or topic and would definitely be turned off if your landing page content talks about something else entirely. Your content should be geared up to entice landing page visitors to become a lead or a customer, so make everything count as very relevant to their needs or what they are looking for.
Optimise Your Lead Generation Form The contact or lead generation form that you have included in your landing pages is created for one particular but very important purpose, to collect important information about a web page visitor and convert them into valuable leads. That is why it is so important to have your forms designed with lead generation as its primary focus. It would not be wise to add embellishments on your forms as these would only create distractions for site visitors. Just take for example the Captcha field which is basically not really appealing for many web page visitors. It would be to your greatest advantage to have your forms focused only on the most important items that you need to know. Avoid including form fields that would ask a bunch of questions that are really not that relevant enough for your purposes.
Give Rewards or Offers When Visitors Sign Up on Your Lead Generation Form. Hand in hand with your lead generation form, you should include rewards and offers that you would most willingly give site visitors in exchange for their sign-up information to a blog or newsletter. There are lots of rewards or special offers that you can give your lead generation prospects. This includes eBooks, whitepapers, presentations or videos. These freebees should also be well designed to give your web visitors something of value that will entice them to know more about what your brand, product or service has to offer. It would be wise to place your offers in a prominent location near your lead generation form, with customized graphics and text that will entice people to make a response to a particular call-to-action.
Provide Evidence to Support Your Advertising Claims. To make the text of a PPC Ad more enticing for targeted prospects, digital marketers will embellish them with claims intended to create a wow factor and make people click on your ads. However, it would be wise to support these advertising claims with enough evidences that will gain the trust of your targeted audiences. One of the more convincing tools that could support your claim as a reputable product or service is the customer testimonial. You can also try using or incorporating other tools that would help convince your site visitors even further including slideshows, white papers and eBooks. To top it all off you should also feature prominently trust seals from organisations or agencies that will definitely increase your credibility and gain your targeted audiences trust.
Address Every Possible Objections Prospects May Have About Your Products or Services in 3 or 4 bullets If you are offering a specific brand, product or service, you should expect consumers to throw all sorts of questions or even objection centered around what you have offered them. These inquiries will include everything including your prices, difficulty in setting your products up, and other sort of questions born from their uncertainty of availing of your product. It would be to your greatest advantage to answer all these questions right away even before the questions or objections have been thrashed out. Side by side comparisons with other similar products or an F.A.Q Frequently Asked Questions. list will dismiss any doubt or objection they may have that is hindering them to sign up as a business lead or even a customer.
Provide Really Easy Ways for Prospects to Contact You Even in an online marketplace, many people are still more relaxed talking directly to a person who can answer their inquiries about your product or your service. With many scammers out there, people are finding ways to distinguish the real deal from those who are not and contacting them directly through phone would be a good choice for them to take. By putting in a contact number you can help further dismiss any doubts or apprehension they may have about your product or service after clicking on your Ad. If you are not comfortable providing a contact number, you may opt for a live chat facility instead. Like talking through the phone in real time live chat can increase your conversion rates exponentially. The only drawback here is that websites are available 24 hours a day and 7 days a week, so it would only be logical to have people available to man the chat fort each and every day. If this may be beyond your resources, you may opt to specify periods where chat is available much like having operational hours in a shopping centre or store.
Track Conversions This is probably the most under utilised but also very important tool when doing lead generation via PPC. There really is no excuse to not make use of conversion tools offered by different providers to track the conversion rates of your lead generation efforts via PPC. Major PPC networks like Google Adwords and Facebook also offer conversion tools of their own to help you track your lead generation efforts, whether it’s giving you the results you need or not. There are lots of reasons why you should track your conversions but it’s beyond the scope of this blog. For now, let’s just simplify that if you don’t track your conversions you are not getting the clear picture of your lead generation campaign and that can make or break your business.

DON'T FORGET YOUR THANK YOU PAGE When people do sign up for your offer or blog, newsletter, download or eBook and provided their contact information, it would be a great strategy to lead them to a thank you page once transactions have been completed. This applies to both lead generation and sales. Doing so can increase brand awareness as you can add more info about your products or services on this page together with the confirmation codes that are used to signify their subscriptions.

You can also use thank you pages to upsell other products or lead them to your social network group or community, which can further solidify your relationship with your new prospect. Pay Per Click (PPC) advertising is a very effective digital marketing tool for generating targeted leads that have a greater than average possibility for conversion. There are many ways on how you can generate leads using PPC but these 8 little secrets Smarter PPC Clicks have just shared with you can definitely put you on a highly-targeted path towards Internet marketing success.

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